Essay on Markstrat Marketing Plan - 1179 Words

1.0 Executive Summary Company U’s primary focus is creating products that create value and fill a need in growing markets – it currently has three products. SUSI is the lower quality offering which focuses on weight and volume, marketed towards Singles and Others who are the most price-sensitive and are projected to have the highest growth rates over the next five years. SULI is the high quality electronic offering, distributed primarily to Professionals and High Earners who are driven by performance and convenience. VUGO is a product that was created for the Followers segment of the Vodite market which is projected to have the largest growth over the next five years at over 3300%. Followers require a high performing product, but at an†¦show more content†¦2.1 Market Summary The Markstrat world has a population of 250 million people. Through Year 4, the Sonite market consisted of 1.67 million people with an expected growth rate of 53% over the next five years. In order to meet the needs of consumers in the larger growing segments, Company U has developed two products in the Sonite market: SUSI and SULI. SUSI is the lower quality offering, marketed towards Singles and Others who are the most price-sensitive. Others and Singles are projected to have the highest growth rates over the next five years, at 98% and 86% respectively. This is Company U’s target market for SUSI and sales are forecasted to almost double in each segment through Year 10 (Table 1 and Chart 1). SULI is the high quality electronic offering, distributed primarily to Professionals and High Earners who are driven by performance and convenience. Market Share for both Professionals and another market segment, Buffs, are expected to decline through Year 10. The Vodite market c urrently consists of approximately 200,000 people with an expected growth of 200% through Year 10. The Followers segment of the Vodite market is projected to have the largest growth over the next five years at over 3300%. Company U introduced a Vodite, VUGO, in Year 5 to initially target the Early Adopters segment in turn creating a strong foundation to penetrate the Followers segment through Year 10 with predicted long term sales growth of 17%. 2.1.1 Market DemographicsShow MoreRelatedMarketing Plan for Markstrat1631 Words   |  7 Pages* ------------------------------------------------- * ------------------------------------------------- Executive Summary * ------------------------------------------------- As the marketing team for AY, we have developed an effective marketing strategy that has led to our current lead in stock market price and overall revenues. Our current phased strategy of capturing three market segments with three distinct products will extend our market dominance and provide long term stability throughRead MoreProfessor of Business Administration and Professor of Marketing20751 Words   |  84 PagesPARTICIPANT HANDBOOK Jean-Claude Larrà ©chà © The Alfred H. Heineken Chaired Professor of Marketing INSEAD Hubert Gatignon The Claude Janssen Chaired Professor of Business Administration and Professor of Marketing INSEAD Rà ©mi Triolet Partner, Director of RD STRATX Copyright  © StratX 2010-04-19 1 Publisher: StratX Production: Coptech, Inc., Woburn, Massachusetts Marketing Team Americas: Marketing Team EMEAA: Development Team Support Team Paul Ritmo Andrà ©a Hernandez Stà ©phanieRead MoreMarkstrat19634 Words   |  79 PagesAlfred H. Heineken Chaired Professor of Marketing INSEAD Jean-Claude Larrà ©chà © The Claude Janssen Chaired Professor of Business Administration and Professor of Marketing INSEAD Hubert Gatignon Partner, Director of RD STRATX International Rà ©mi Triolet To search this document click CTRL+F i Publisher: STRATX International Production: Minute Man Press, Cambridge, Massachusetts Cover Design: Synergy Network, Waltham, Massachusetts Marketing Manager: Lucy Jacobus DevelopmentRead MoreMarket Attractiveness and Market Potential1820 Words   |  8 Pagessales Si as Si =I*MSi and I = f(P) Where P is the potential market, I is industry sales, MSI is the market share of firm i. The function f is a function of macro economic variables, and industry marketing mix variables. Clearly I or = P. MSI should be a function of marketing mix variables of all the firms. This is a top down approach and often we don’t know how to model f or MSI especially in early stages of the evolution of the market. But once we gain some experience in the industryRead MoreStrategic Marketing Markstrat5131 Words   |  21 PagesSTRATEGIC MARKETING Wednesday 29th, 1997 FIRM O Team Members Silak CHAMNIANWECH Djunyanto THRIYANA Gary WALSH Oming WIRASAKTI EXECUTIVE SUMMARY: Firm O has developed a portfolio of three products in the Sonite market over the course of the Markstrat competition. During the course of the competition, Firm O has lost significant market share and worked hard to rebuild a product portfolio that returns a substantial net contribution and places it in a position

Kant on the Locus of the Moral Worth and Utility - 682 Words

According to Atwell’s argument (13), Kant implied that nothing is good without a limitation except the good will. In an argument, Kant is claimed to admit that there are other good things that exist, yet all of them have limitations. The good things are grouped into three categories; the abilities of the mind, certain qualities of character and incidental gifts. Kant argues that when these good things are coated with evil will they never remain to be good. According to Kant, the goodwill can never be termed to be good because of anything that it accomplishes or its effectiveness to reach a given end. From his point of view, goodwill is not meant for the realization of good results neither does it act as a means of achieving a particular result. The goodwill, therefore, should never depend on any of the external factors for it is good in itself and is regarded for itself. However, Kant admits that the goodwill can only be good if it is willing. According to Kantian Ethics: Good Will, It is Your Duty! Kant’s ethics moral are based on the unconditional command referred to as the Categorical Imperative. Therefore, Kant states that doing something because it creates a positive feeling of doing it does not make the action good. What matters is the attitude that one builds in doing the job. Kant claims that doing something out of goodwill is like an obligation that anyone has to do. Whereby, Kant claims that because doing something should not be for the achievement of a reward butShow MoreRelatedApplication of Ethical Theories12285 Words   |  50 Pagesethics is a specialized branch of ethics focusing on how moral standards apply to business organizations and behavior (Velasques, 1998). As such, it cannot be understood separately from the general ideas of ethics, and the general ethical theories apply to business ethics as well (Hunt Vitell, 1986; Fritzsche Becker, 1984; Schumann, 2001; Lahdesnati, 2005). Normative ethical theory offers different moral theories, each prescribing a set of moral rules that individuals can apply in the process of decidingRead MoreDecision Theory: a Brief Introduction28334 Words   |  114 Pages.......................................................17 3.5 Using preferences in decision-making.........................................19 3.6 Numerical representation .............................................................20 3.7 Using utilities in decision-making ...............................................21 4. The standard representation of individual decisions ................................23 4.1 Alternatives .....................................................................Read MoreAnnotated Bibliography: Plagiarism39529 Words   |  158 Pages Achieving this goal requires that they preserve the integrity and uphold the credibility of scientific research. They universally regard plagiarism as one of the most serious forms of academic dishonesty and misconduct and a serious violation of moral and ethical standards. Yet, some authors, even those with extensive research experien ce from respected academic institutions, continue to commit plagiarism. Some individuals have been guilty of republishing significant portions of their own work withoutRead MoreOrganisational Theory230255 Words   |  922 Pagesperspectives A modernist perspective A neomodernist perspective A new-wave perspective A postmodern perspective A reflective perspective A critical theory and psychoanalytic perspective A managerialist perspective The paradigm debate The practical utility of organization theory Current trends Globalization Institutional and neoinstitutional theory Discourse The aesthetics of organizing One final look at organizational culture Conclusions 432 432 434 434 434 435 436 437 437 438 438 442 446 446 450

ADN and BSN Nurses

Question: Discuss current research that links patient safety outcomes to ADN and BSN nurses. Based on some real-life experiences, do you agree or disagree with this research? Answer: The baccalaureate and graduate nursing program is supported by American association of colleges of nursing (AACN), as BSN nurses responsible for providing good care to patients. Nursing with baccalaureate of nursing (BSN) degree meets a greater demand which is required in todays nursing world. BSN nurses are mastered in critical thinking, leadership, case management and health promotion (American association of colleges of nursing, 2015, The Impact of Education on Nursing Practice). BSN nurses have skills which makes them capable to practice their nursing on various inpatient and outpatient departments. BSN program taught in depth knowledge in treatment of physical and social science, nursing research etc. BSN program makes student a professional nurses who is capable to meet all sort of challenge which comes in nursing practice and enhances their knowledge of quality and safety linked to patient care. The BSN programs broadens the scope of nurse and teach students how to meet cultural, social, economic and political issues that affect patient health (American association of colleges of nursing, 2015, The Impact of Education on Nursing Practice). A study was published in 2014 which state that it has been seen that rate of mortality was decreased to 10% when hospital provide nursing care from BSN nurses and in 2013, the patient treated with BSN nurses shows lower congestive heart failure mortality (American association of colleges of nursing, 2015, Creating a More Highly Qualified Nursing Workforce). BSN nurses are mastered in treating patient not only physically but mentally. One of the live example is that in emergency ward a patient came with heart attack and at that time doctor was not there to attend the patient. The registered nurse with BSN degree take the charge and do all possible primary care which is needed to be done such as take their BP, pulse rate, inject patient with nitro-glycerine and console family and patient. As the doctor came, patient was in stable condition and hand over the charge to doctor for further treatment and this saved life of patient and patient is still thankful to that nurse and nurse is proud of ones BSN degree who made him capable to meet this type of challenge. References: American association of colleges of nursing. 2015. The Impact of Education on Nursing Practice. Retrieved from: https://www.aacn.nche.edu/media-relations/fact-sheets/impact-of-education. American association of colleges of nursing. 2015. Creating a More Highly Qualified Nursing Workforce. Retrieved from: https://www.aacn.nche.edu/media-relations/fact-sheets/nursing-workforce.

Dressing Dogs free essay sample

One day when I was walking down the Stony Point Mall when I saw a good looking lady with a dog that had styled hair, diamond encrusted collar, and a little tee-shirt. I said to the lady, â€Å"Wow your dog sure looks all guzzled up.† â€Å"I know†, she said â€Å"Marshmallow simply loves getting dressed up!† When I looked at Marshmallow, she certainly didn’t look happy. Some people (mainly rich or famous people) think that dressing dogs makes the dogs feel happy. But in reality, it doesnt. What people say is that they dress their dogs because they like it. But what really, what owners feel is that theyre dog is some kind of fashion accessory and no one knows (who does that) they fell that way. If your one of those kind of people, tell me: how would you feel being some fashion accessory? Dressing dogs includes actually dog clothes, fancy collars and leashes, braiding, styled and/or dying hair. We will write a custom essay sample on Dressing Dogs or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page People will also train dogs for competitions or dog shows so they will win more money. They will also do it to look fancy when on the streets or parks. But what if dogs dont want to be to look fancy for his or her owner? What if a dog wants to lick their owners to death? What if they want to play fetch or get someone to rub his belly or wet the floor with excitement. The fact is a breed dog isn’t better looking than a dog from a shelter. But instead everyone would prefer a dog that was bred, or, if the person isnt as rich, get a puppy with no disorders. So thanks to people who prefer cute dogs and dressing them, one more dog in the world is put to sleep. It may not sound harmful but if 10,000 decided the bred or puppy in the pound was better than a regular dog, 10,000 of those dogs die. Another fact is three-four million dogs are enthused every year. But the confusing part is that some dressed-up dogs actually seem to be enjoy being dressed. What happens is if the owner waits too long before actually dressing him or her, he or she will not accept the dressing. If though the dog is dressed at a young age he or she will accept the dressing. This is because a puppy trains himself to love and accept what the owner wants. Although a owner can use force to dress a dog if he or she is too old. So what if you fell guilty for dressing you dog now and you want your dog to love you the right way? Its simple, a dog will still love you like a dictator. All you have to do is spend real quality time with your dog. If you dont own a dog but want one, make sure to try a animal shelter and try to get a dog that needs wants to be your owner even if he has a disorder. Just because a dog is missing a leg doesn’t mean he wont walk up to you. Wow, Harrison. I notice that you have found a topic you are really passionate about it. I think this is going to be a great essay. I wonder, though, if your topic is really bigger than dressing dogs. I think maybe you are writing about the need to look first at unwanted dogs at the animal shelters, rather than going for a dog or puppy from a breeder. I think that the dressing and competition and being a fashion accessory (which is true of some dogs even if they are not dressed up) all comes under this big idea. What do you think? feel free to write me back.